AllBusiness.com.au is a national marketplace that connects people who want to buy or sell a business in Australia. Buyers can browse thousands of listings by industry, state and city, while sellers (including brokers and private owners) can showcase opportunities with photos and key details.
The platform also offers dedicated experiences for brokers and franchises, making it easier to match qualified buyers with the right business. (https://allbusiness.com.au/)
The SEO foundation we’re building
We started by aligning the site’s structure with how Australians actually search. That meant:
Mapping high-intent themes like “business for sale + city/state” and “business for sale + category.”
Strengthening internal linking between categories, states and city pages to spread authority for SEO.
Creating lean, indexable templates for listings and hub pages, supported by structured data (e.g., organisation, breadcrumbs, list entities) to help search engines understand and surface results.
Technical tune-ups: faster pages, cleaner sitemaps, and crawl budget wins so the freshest listings get discovered quickly.
Together, these steps improve visibility for both broad discovery terms and long-tail, high-intent searches that convert.
Content & UX that convert
Great rankings need great on-page signals. We’ve been:
Sharpening copy on category, state and city hubs so buyers can scan, filter and enquire with confidence.
Adding concise FAQs and guidance to reduce friction and build trust for first-time buyers and private sellers.
Enhancing CTAs on listing and hub pages to drive enquiries, call clicks and email leads.
Using data to refine headings, filters and internal links so users reach the right listings in fewer clicks.
The result: more qualified visitors reaching the right business faster from Google Ads.
Google Ads that capture ready-to-act traffic
For paid search, our goal is to meet buyers and sellers exactly when they’re looking. Our approach includes:
Exact/phrase-match campaigns for core intent (e.g., “business for sale Melbourne”, “sell my business Australia”).
Performance Max to scale into incremental conversions across Search, YouTube, Discover, and Gmail while respecting guardrails.
Structured ad assets (sitelinks to key categories/states, callouts, price highlights when applicable) and location signals to improve relevance.
Solid measurement: first-party conversion tracking, enhanced conversions, phone call goals, and UTM frameworks for clean GA4 reporting.
These campaigns bring in high-intent clicks that turn into real enquiries for listings.
Meta Ads that keep the funnel full
Meta (Facebook/Instagram) drives efficient awareness, remarketing and seller lead gen:
- Remarketing to recent visitors and listing viewers with fresh stock and saved-search nudges.
- Lookalikes based on engagers and enquirers to find more people like your best prospects.
- Lead ads for private sellers (“List your business today”) with frictionless, in-app forms.
- Creative testing around proof (new listings, popular categories, capital-city hubs) to improve CTR and reduce cost per lead.
By pairing Meta’s reach with Google’s intent, we’re building both demand and conversion for AllBusiness.com.au.
Why this partnership works
A strong marketplace: AllBusiness lets people browse by category, state and city, and supports private sellers, brokers and franchises—a solid base for growth. (https://allbusiness.com.au/)
A full-funnel engine: Trazo Media brings the mix—SEO, Google Ads and Meta Ads—and the measurement discipline to scale what works. (Digital Merkerting).
Ready to take the next step? Whether you’re looking to expand your reach, generate qualified leads, or scale your digital presence, our team is here to help. Fill out the form and let’s start building the results-driven strategy your business deserves.
Final Thoughts
If you want the same blend of smart SEO, high-intent Google Ads, and efficient Meta campaigns powering your customer acquisition, we’d love to help.
We’re Trazo Media. Tell us your goals, and we’ll build the plan to hit them.
Book a free strategy chat.
